Opinion

Opinion

Are Your Programmatic Pages Safe After Google’s Latest Spam Report Update?

Google is enlisting the help of SEOs and webmasters to report spammy web pages, in what the community describes as "negative SEO". Its latest spam report seems to target poor programmatically-built pages. I discuss the differences between good and bad programmatic SEO campaigns.

Opinion

Google Search Was Headed in This Direction Years Ago

Google Bard is all the hype right now. As Google continues to roll out Bard in its new Search Generative Experience, SEOs will need to learn how to adjust. But if you were paying attention, you could see that this was the direction Search was headed in years ago.