SEO

SEO

Google’s Core Web Vitals: How Much Attention Should You Pay Them?

Core Web Vitals are a significant "ranking signal" according to Google, given its impact on user experience. I break down the three core metrics, how to improve them, and give three "yes" and "no" scenarios where Core Web Vitals should be a priority for your website team.

SEO

Explaining Largest Contentful Paint (LCP) for the SEO Beginner

Every website is measured by their LCP, or Largest Contentful Paint. Failing to optimize for LCP can lead to a slow-loading website that offers a poor user experience. In this guide, I give tips for optimizing your LCP and help you decide whether or not it's worth the effort.